26 Jun
How to answer iPhone 3G launch questions - Apple Memo
Posted on 2008 under iPhone Duniya |
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Loading ...Apple’s iPhone strategy is so well planned that even the stores get a FAQ questionnaire as to how to answer different kinds of questions from iPhone customers. AppleInsider has this amazing article. Here are the excerpts:
Apple Inc. is distributing to its retail and sales personnel an internal iPhone 3G Frequently Asked Questions document which implies that first-day sales and activation procedures are still being ironed out.
- If a customer says, “I just bought a first generation iPhone. Will I be able to upgrade to an iPhone 3G at a discounted price or exchange it for an iPhone 3G?,” Apple store reps are being told to say that they “don’t have any information regarding upgrades.”
- If a customer asks why they should buy an iPod touch if they can get more bang for their buck by buying an iPhone 3G (which includes all the functionality of an iPod touch), employees are instructed to respond by saying the “iPhone 3G is offered at such a terrific price because, like most cell phones, it requires a 2-year carrier contract.”
- Customers may then ask, “Are you going to change the iPod touch pricing now that you lowered the cost of iPhone?” To this, employees should respond by saying, “Not that I am aware of.”
- Customers asking about one-time fees associated with moving from a first-generation iPhone to an iPhone 3G should be told that they “will need to sign a new two-year contract at the point of purchase, but “may want to check with AT&T regarding any fees.”
[via - AppleInsider.com]
Tags: iPhone 3G
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