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28 Nov

Microsoft Demos Streaming Video Powered By Silverlight On iPhone

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Looks like Microsoft is trying hard to woo Apple. A few days back Microsoft demonstrated a streaming video on iPhone using their Silverlight technology. Basically Silverlight users server side tanscoding and HTML5 video tag to display Silverlight content in a native H.264/MPEG-2 v8 format, which is recognized by the iPhone’s Quicktime player. And guess what was the response of Microsoft User Experience Platform Manager Brian Goldfarb when asked how they succeeded with Silverlight where Adobe had failed with Flash. He said “We worked with Apple.” WOW, things are changing at Microsoft right?

“The promise of Silverlight is that it’s a cross-device, cross-browser, cross-platform solution, and it works the same on Macs as it does on Windows,” Goldfarb responded. “The iPhone is a unique scenario. We talked to our customers…and they said, ‘Look, we just need to get our content there, and it’s mainly in the media space like broadcasting, and we want to put it on the iPhone.’ They have a great solution for that; if you’re surfing the Web, and hit YouTube and hit ‘Play,’ it’ll play your video because they’ve created an environment where they can safely play media, and they’re comfortable with that.

Microsoft Silverlight 4 streaming video on iPhone, as demonstrated by UX Platform Manager Brian Goldfarb.”So we’ve worked with Apple to create a server-side based solution with IIS Media Services,” Goldfarb continued, “and what we’re doing is taking content that’s encoded for smooth streaming and enabling the content owner to say, ‘I want to enable the iPhone.’ The server will dynamically make the content work — same content, same point of origin — on the iPhone. We do this with the HTML 5 tag, in many ways.”

When Betanews’ Scott M. Fulton, III asked, what did it mean to “work with Apple,”  here is what Goldfarb said, ss it turns out, it’s a little lopsided: “We did all the work,” he responded. “We just made sure Apple was comfortable with it. We have to have a strong partnership with our partners, we have to have trust, and that’s key.”

[via - Betanews]

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