Archives for iAds category
14 Dec
Apples new TV ad shows The Beatles on iTunes in an animated fashion, many of the the Beatles’ well known album covers and is dubbed as Covers. Let iTunes take you on a journey through The Beatles, from Please, Please Me, all the way to Abbey Road.
This one blew me off. That is the very reason iAds from Apple has been gaining great market cap. Check it out. This time it is a combined print/iAd incarnation from giant insurance group, Axa. Check it out, its mind blowing. Found it on 9to5Mac.
4 Oct
Adidas has reportedly cancelled a $10 million deal on Apples iAd service. Originally covered by Business Insider, Adidas supposedly pulled its $10+ million ad campaign from the iAd program because Apple CEO Steve Jobs was being too much of a control freak. According to one industry exec, Adidas decided to cancel its iAds after Apple rejected its creative concept for the third time. Wow this is news.
In an effort to dial up ad quality, Apple has taken more control over iAds than any other program in the industry, including making the actual ads themselves. As the WSJ chronicled in August, this has caused some stress between Apple and ad agencies.
[via - AppleInsider]
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