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5 Mar

A Brief about iPhone, Steve Jobs & Apple

Posted on 2008 under Apple | 1 Comment

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I am not sure if I should write about Steve Jobs in this blog of mine which is an iPhone focused blog site. But I guess I can take the liberty this time. This is because Steve Jobs has been my inspiration all my life & my Guru right my college days. And Fortune (money.cnn.com) has just published this wonderful article - The trouble with Steve Jobs. This is a must read for all Apple and iPhone enthusiasts all around the world.

Its a pretty lengthy article though. Talks about Steve Jobs from the “NEXT” days in 90’s to the present “AIR” launch. A must read I must say. Since my blog focuses on iPhone, let me pull out few of the iPhone related information from this article and add it to this post.

The trouble with Steve Jobs
Jobs likes to make his own rules, whether the topic is computers, stock options, or even pancreatic cancer. The same traits that make him a great CEO drive him to put his company, and his investors, at risk.
By Peter Elkind,

Jobs views himself less as a mogul than as an artist, Apple’s creator-in-chief. He has listed himself as “co-inventor” on 103 separate Apple patents, everything from the user interface for the iPod to the support system for the glass staircase used in Apple’s dazzling retail stores.

Jobs’ product introductions are semiannual events, complete with packed houses, breathless blog dispatches, and celebrity appearances - two hours of marketing performance art. Who else could have the nation panting in anticipation of a cellphone? After watching Jobs unveil the iPhone, Alan Kay, a personal computer pioneer who has worked with him, put it this way: “Steve understands desire.”

And even for Apple, conjuring the magic won’t get any easier. It’s hard for a big company to keep growing rapidly, especially if the economy heads into a downturn. Cellphone makers - and even Google - are cranking out new products to compete with the iPhone. The iPod market shows signs of being saturated. Amazon’s new digital-music store is gunning for iTunes, aided by record companies eager to escape Jobs’ insistence on dictating the price for their content.

For those who want to read the complete article - go to The trouble with Steve Jobs